Promotional gifts are enterprises to promote products, increase product sales, spread product brand, enhance product brand loyalty and gift to the consumer. Mainly used for product pre-sale brand promotion and product promotion, dissemination of marketing activities. Before reaching cooperation, in order to enhance the awareness of the potential target crowd and gift. According to the target, it can transmit the enterprise's brand, activities and product information. It is in order to merchants in the market homogenization of serious cases can have a space for one person, and a new way of another. So, promotional gifts in the sales process, what is the role? According to the target, it can transmit the enterprise's brand, activities and product information. It is in order to merchants in the market homogenization of serious cases can have a space for one person, and a new way of another. So, promotional gifts in the sales process, what is the role? Promotional gifts Promotional gifts as a marketing activity information is a gift, in order to improve the enterprise reputation in sales or business activities, expand product market share, access to higher sales and profits and special procurement. As a promotional gift products, generally with the brand logo or corporate logo, has a special meaning of the product. It integrates novelty, peculiarity, technology and practicability, strong pertinence, let the target consumers love. And gifts are emotional investment, can shorten the emotional distance between people, easy to people's communication, communication, reach a consensus, create a good business opportunities. At the same time gifts is a kind of advertising, a kind of publicity, the right gift can be in the minds of customers to establish a long-lasting and profound impression. Through the purchase of goods free gift promotional gifts this value added, directly stimulate consumers to purchase behavior. Promotional gift value The value of promotional gifts can be summarized as the following five points: 

1 has more valuable, more valuable than the "gold" targeted advertising. 

2 enhance the stability of customers, increase the probability of customer transfer introduced. 

3 in the increasingly fierce market competition, to win more business, faster speed, efficiency. 

4 greatly enhance the company's brand awareness. 

5 unique business cards, giving customers a good impression. Promotional gifts as liaising with clients, promote sales, strengthen the image of the promotions, the correct use is much greater than the significance of promotional items, at the right time, to the right people, in order to promote the sales, better complete their mission advertising promotional gifts. 

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