Promotion of the rapid development of the gift industry, but also caused a sensation in the market. So the promotion gift industry so far, it is how the status quo, in the future development prospects will be what kind of. The present situation and development prospect of promotional gift industry are introduced in this paper. First, the promotion of the present situation of the gift industry Promotional gifts industry in the present stage of our country have a lot of features, but it is the most important features in general trade export, and the present stage of our country promotional gifts industry export market is mainly concentrated in the European Union, the United States and Canada these developed regions. There is the rapid growth of China's private sector exports, the export growth of state-owned enterprises is stable, so it can lead to the promotion of the gift industry has a good development in the current. Two, promotional gifts industry development prospects Promotional gifts in China is very competitive in terms of price, if the design of innovation will be more competitive, the current trend is to emphasize the promotion of multiple features. For Chinese manufacturers, the technology is not a problem, because most manufacturers have a certain R & D capabilities. And the strength of the company is not strong, you can purchase components from Japan, Hongkong, assembly production. The most important or creative and inspiration. Chinese manufacturers have to keep in touch with the outside world, which is the source of inspiration. To this end, it is recommended that we first to further strengthen the industry guidance, establish brand awareness, and constantly upgrade the product grade. The second is to overcome the pressure of raw material prices, increase purchasing raw materials, reduce production costs, highlighting the advantages of private enterprise production and marketing. Above is about the present situation and the development prospect of the promotion gift industry.